Franchise

Kennedy Van der Laan has a well-regarded franchising offering, frequently assisting multi-jurisdictional corporations with their franchising needs. The law firm offers:

• Advice on commercial contract drafting and negotiation.
• Knowledge and a hands-on approach to EU and Dutch competition compliance.
• Assistance with ESG-related concerns.

• "Kennedy Van der Laan are commercially minded, practical and offer clear advice."
• "Kennedy Van der Laan has a wide range of specialists who work together pleasantly and efficiently."

Martine de Koning has a respected franchising practice that sees her advise on global matters. She is located in the firm's Amsterdam office and has expertise in matters across Europe. "Martine is very business-savvy and client-oriented."

Kennedy Van der Laan has a ‘highly-skilled team capable of coordinating multijurisdictional matters for clients’. It has ‘excellent knowledge of the broader EU and Dutch regulatory framework for consumers and competition, in particular the regulatory framework relevant for product compliance, sustainability, advertising and greenwashing in commercial practices’. Practice head Martine de Koning is a leading authority on international franchising, distribution and agency, and her ‘knowledge about competition law is phenomenal’. Also recommended in her team is senior associate Jelle Blom, whose strengths include franchise and agency, commercial contracts, distribution, procurement, sourcing and EU competition law.

Practice head(s): Martine de Koning

Other key lawyers: Nico Jacobs; Jelle Blom

Leading Individuals

Martine de Koning

Rising Stars

Jelle Blom

Testimonials

• ‘Highly skilled team capable of coordinating multijurisdictional matters for clients and through cooperation with other law firms in Europe, providing succinct advice on issues covering large number of jurisdictions.’
• ‘I have worked with Martine de Koning who is an excellent lawyer. She has high-level and demonstrable expertise and she has excellent writing/drafting skills. Martine is personable and easily gains the trust of the people that she works with.’
• ‘This office is really well known in the retail sector. Really a top office. They also have an incredible client base and are very commercial and pragmatic towards their retail clients. It is one of the strongest firms in the Netherlands in retail.’

Based in the Netherlands, Martine de Koning draws praise for her "broad knowledge of distribution and franchising arrangements." She offers particular proficiency in EU law, frequently assisting clients with multi-jurisdictional franchising transactions across the continent.

Martine de Koning is ranked by WWL as a Global Elite Thought Leader on Franchise.

WWL says: Martine de Koning draws praise as a “knowledgeable and practical lawyer who services household names, especially from a competition law perspective.”

Martine de Koning is ranked by WWL as a Global Elite Thought Leader on Franchise.

WWL says: Martine de Koning draws praise as a “knowledgeable and practical lawyer who services household names, especially from a competition law perspective.”

Martine de Koning is ranked by WWL as a Global Elite Thought Leader on Franchise.

WWL says: "Martine de Koning enjoys a stellar reputation in the market, where she garners widespread praise as "exceptionally knowledgeable" and "easy to work with" on franchising and distribution matters across a range of sectors, from fashion to sports.”

WWL says:
"Martine de Koning is a “very active” franchise lawyer with “exceptional legal knowledge”. She has extensive experience of structuring complex matters including joint ventures."

Read the full recommendation at Who's Who Legal.