Franchise
Franchise is een zeer succesvol businessmodel dat wereldwijd aan populariteit wint. Het retaillandschap is door e-commerce en veranderende consumentenvoorkeuren sterk veranderd. Niet alleen is franchisewetgeving wereldwijd in beweging, maar ook het Europees en nationaal regelgingskader voor bijvoorbeeld mededingingsrecht en gegevensbescherming en privacy (de AVG) bevinden zich in een transformatie. Het implementeren van nieuwe bedrijfsstrategieën, zoals omnichannel, en voldoen aan de vereisten van complexe regelgeving is een uitdaging. Nieuwe contractuele afspraken kunnen noodzakelijk zijn, zoals het vastleggen van verkoopbeperkingen via online platforms, wederverkoopprijzen, het opnemen van concurrentiebedingen en ten slotte het maken van afspraken over het delen van gegevens in een franchisenetwerk. Wij hebben een visie om in dit speelveld succesvol te zijn.
Internationale praktijk

Ons team bedient multinationals en succesvolle Nederlandse bedrijven met internationale ambities. Wij zijn actief in alle bedrijfstakken en zijn experts in de sectoren Fashion & Retail, Farmacie, Technologie, Hospitality, Reizen & Vrije tijd. Ons team heeft ervaring in het behandelen van franchise-kwesties in Europa, Amerika, het Midden-Oosten, Azië en Afrika. In onze internationale advies- en procespraktijk staan wij bekend om het bieden van een heldere visie en effectieve communicatie met alle belanghebbenden. Als een conflict escaleert in procesvoering of arbitrage, kunnen wij snelle en effectieve resultaten voor u bereiken. Een overzichtelijk proces waarin u weet waar u aan toe bent.
Franchise expertise
Kennedy Van der Laan is de ideale sparring partner om uw franchisenetwerk in Nederland en wereldwijd op te bouwen en te verbeteren. Martine de Koning wordt wereldwijd erkend als opinieleider op het gebied van franchise. Zij is actief betrokken bij het debat over het franchise-specifieke wetgeving in Nederland en relevante ontwikkelingen in het Europees mededingingsrecht die franchise beïnvloeden. De advocaten van onze praktijkgroep Commercial & International Trade staan bekend om hun uitstekende service, superieure kennis van de markt, innovatieve denkwijze en kostenefficiëntie.
Neem contact op met Martine de Koning als u onze hulp nodig heeft.
Aanbevelingen
Chambers Global 2021 Franchising - Global Market Leaders – Martine de Koning
Martine de Koning advises the Dutch subsidiaries of globally-recognised brands on their international expansion, particularly across Europe. She also handles various franchise-related disputes, as well as providing distribution law advice. Sources praise the Utrecht-based lawyer for her "high technical level, client orientation and pragmatism."
The Legal 500 EMEA 2020 - EU & Competition - Ranked
Kennedy Van der Laan displays deep expertise in the banking and financial sector, regularly advising the three largest Dutch banks. A notable matter highlight involved practice head Annemieke van der Beek and Martijn van Bemmel advising Dutch Payments Association regarding a dawn raid and the following procedure. Martine de Koning is another key member of the team and leads cases on abuse of dominance, vertical restraints and transfer of technology. Clients praise the competition team for its 'high-quality work' and 'professional, knowledgeable and practical lawyers'.
Testimonials
- ‘The competition law team at Kennedy Van der Laan consists of professional, knowledgeable and practical lawyers, who are very effective in obtaining the required results. They are thorough and deliver high-quality work‘.
- ‘I have worked with Martijn on a complex matter of competition law relating to the Dutch lottery system. He has extensive knowledge of competition law and is a really clever and skillful lawyer. Martijn is a great professional, who is positive and efficient at getting deals done. I can highly recommend him to others who require high-quality and practical legal advice‘.
- ‘Annemieke van der Beek. Very nice to work with, a real professional with a sharp insight into the client’s business‘.
Chambers Global 2020 - Franchising - Global Wide
Martine de Koning is ranked global wide within Franchising.
"Martine de Koning is based in Amsterdam and is very active in the European franchise market. Clients say: "She is a very energetic and professional lawyer. She is very pragmatic and at the same time goes deep into legal issues." Other sources describe her as "very sharp, intelligent and very well informed.""
Chambers Europe 2020 - Competition/European Law- Ranked
Assists financial sector clients with competition matters, including obtaining approval for joint ventures. Also represents transport sector clients in cartel damages claims. Acts for retail sector clients on contentious distribution matters. Additionally has clients from the healthcare sector.
Strenghts
Clients underline the firm's knowledge in this area.
Notable practitioners
Annemieke van der Beek particularly assists clients from the banking industry. Her practice includes experience of follow-on cartel litigation, as well as handling complex abuse of dominance proceedings before the ACM.
Martine De Koning enters the rankings on the back of positive assessments from clients, who describe her as "very well connected" and "very strategic." She is particularly active for clients from the retail and fashion industries, advising on vertical restraints, as well as franchise and distribution agreements.
Who's Who Legal - Thought Leaders Global Elite 2020 - Franchise
Martine de Koning
WWL says:
"Martine de Koning is a “very active” franchise lawyer with “exceptional legal knowledge”. She has extensive experience of structuring complex matters including joint ventures."
Read the full recommendation at Who' s Who Legal.
Who’s Who Legal – Thought Leaders Global Elite 2019 - Franchise
Martine de Koning
Legal Who’s Who previous stated: "The 'outstanding' Martine de Koning is an exceptionally knowledgeable authority on strategic competition law relating to franchising. She represents domestic franchisors in their international expansion plans and also assists foreign clients with establishing a presence in Europe, the Middle East and Africa."
The Legal 500 EMEA 2019 - Industry focus: Retail - Tier 1
The Kennedy Van der Laan practice 'provides creative solutions, combining expertise in different areas such as IP, distribution, data protection and licensing and also stands out at managing complex projects' and it specifically benefits clients with 'significant expertise in the retail industry'. Martijn van Bemmel and Jelle Blom are 'outstanding' while Martine de Koning is viewed as 'a top lawyer who perfectly knows the retail industry'. Nike, Converse, VodafoneZiggo and Elecosoft UK are among its client list. Of late the team has handled matters including a complex distribution dispute, franchising, and online retailing issues. It also advised Panda Sporthallen Exploitatie in a Court of Appeal case in which it claimed compensation for the early termination of a fitness club franchise format. Counsel Bart-Adriaan de Ruijter and senior associate Isabel van Tuyll van Serooskerken are other team members of note.
The Legal 500 EMEA 2019 - EU and competition - Ranked
Kennedy Van der Laan 's team 'works efficiently and is focused on the bigger picture'. It has notable strength handling competition matters in the banking and finance, retail and healthcare sectors. Annemieke van der Beek assisted the Dutch Payments Association during a dawn raid and is acting for the client in an ongoing investigation by the European Commission into its role in the alleged misconduct by Dutch banks surrounding their payment accounts and third party access. Martine de Koning, who is 'very dynamic', and senior associate Martijn van Bemmel are other names to note.
Who’s Who Legal – Thought Leaders Global Elite 2019 - Franchise
Martine de Koning
Martine stands out for her “quick, professional and straightforward advice”. She has an excellent reputation among peers and clients who praise her technical legal knowledge.
Who's Who Legal 2018 - Franchise
“Martine de Koning stands out for her "quick, professional and straightforward advice". She has an excellent reputation among peers and clients who praise her technical legal knowledge.”
The Legal 500 EMEA 2018 - Retail
"Best known for franchising, distribution and commercial contracts, Kennedy Van der Laan’s practice has cross-border capabilities, and is ‘particularly knowledgeable about e-commerce’. Group head Martine de Koning ‘combines great commercial, legal and competition law knowledge’. Ahold Delhaize is a client."
Monique van Diessen, Nike Europe
"We highly recommend Martine de Koning, first and foremost because of her knowledge and creativity in providing solutions and strategic thinking."
Bill Berner, General Counsel Nike EMEA
"Martine de Koning has been Nike’s Account Manager at Kennedy van der Laan since 2000. Over the years, Martine handled strategically important litigation for us such as international commercial disputes and competition law cases before the relevant authorities. She has a clear vision and takes the lead in a smart and assertive manner with an eye to effective communication with all stakeholders involved. Martine offers high service levels and quickly understands the business interests at stake. Martine handled in a pragmatic way many franchise, distribution, agency and procurement cases over the years. She became involved early on in the legal support of the Nike stores project, including localisation and implementation of contracts in the EMEA region. Martine was a key player in the creation of the Alliance for Nike, an innovative concept which allows Nike to work with selected firms in a number of European countries, under the leadership and coordination by Kennedy van der Laan, creating savings and efficiencies and driving convergence."