Fashion & Retail
De Fashion & Retail sector is een dynamische en snel veranderende sector. Het belang van het merk is leidend bij de ontwikkeling van een bedrijfsstrategie.
Het belang van trends, een snel veranderend productaanbod, ordersystemen voor termijngoederen, de korte seizoensverkoopcycli en marges die onder druk staan zijn slechts enkele bijzonderheden van deze sector.
Voor het geven van goed en praktisch juridisch advies is een degelijke ervaring in deze sector van cruciaal belang. Vooral nu de Europese Unie steeds meer regels stelt die de sector treffen, met als gevolg toenemende controle op de naleving van gegevensbescherming, mededinging, productconformiteit en op anti-omkoping. Het vereist een behendige bedrijfsstrategie om distributeur- en leverancierrelaties, productontwikkeling & marketing, de vastgoedportefeuille en (flexibele) arbeidskrachten te managen.
De dynamiek van de Fashion & Retail sector verlangt een soepelere, innovatievere en uitdagendere externe rechtsbijstand. Wij kennen deze sector van binnenuit en bieden een toegewijd team met stevige ervaring in de sector.
Neem contact op met Martine de Koning als u onze hulp nodig hebt.
Aanbevelingen
Onze cliënten lopen uiteen van multinational producenten van mode- en consumentenartikelen tot supermarkten en online spelers.
"Martine de Koning is sinds 2000 de Account Manager voor Nike van Kennedy van der Laan. In de loop der jaren heeft Martine voor ons strategisch belangrijke rechtszaken behandeld, zoals internationale handelsgeschillen en mededingingsrechtelijke zaken voor de relevante autoriteiten. Ze heeft een duidelijke visie en neemt op een slimme en assertieve manier het voortouw met het oog op effectieve communicatie met alle betrokken belanghebbenden. Martine biedt een hoog serviceniveau en begrijpt de zakelijke belangen die op het spel staan snel. Door de jaren heen heeft Martine op pragmatische wijze vele franchise-, distributie-, agentuur- en aanbestedingsprocedures voor ons afgewikkeld. Al vroeg raakte ze betrokken bij de juridische ondersteuning van het project van Nike-winkels, waaronder de lokalisatie en uitvoering van contracten in de EMEA-regio. Martine was een hoofdrolspeler bij de vorming van de Alliance for Nike, een innovatief concept waarin Nike met geselecteerde bedrijven in een aantal Europese landen samenwerkt onder leiding en coördinatie van Kennedy Van der Laan. Deze manier van werken levert besparingen en efficiëntie op en stimuleert de convergentie.”
"Kennedy Van der Laan is een no-nonsense en betrouwbare zakenpartner die waar voor je geld geeft. De advocaten begrijpen onze bedrijfstak, zijn zeer professioneel en prettig om mee samen te werken. Ze kijken naar het grotere plaatje en dragen innovatieve en praktische oplossingen aan. Ze focussen snel op de essentie en zijn niet te theoretisch in hun benadering. Ze hebben passie voor hun beroep en dat zie je."
“De Alliance for Nike, onder leiding van Kennedy Van der Laan, is nu vijf jaar actief in de bredere Europese regio en is een groot succes. In de eerste jaren heeft de Alliance de efficiëntie opgevoerd, convergentie gestimuleerd en de voorspelbaarheid van uitgaven significant verbeterd. In recente jaren lag de nadruk op het intensief delen van kennis en best practices, innovatieve (digitale) communicatie, effectieve feedback processen en centrale projectcoördinatie. De Alliance maakt het ons mogelijk om kantoren in te schakelen die het beste aan Nike's behoeften voldoen in elk rechtsgebied, terwijl wij blijven profiteren van de centrale leiding door Kennedy Van der Laan. Het is een echt partnerschap en de Alliance blijft bloeien en uitbreiden, zowel op deelterreinen van het recht als in rechtsgebieden.” - Bill Berner, General Counsel Nike EMEA
Aanbevelingen
The Legal 500 EMEA 2024 - Industry Focus: Retail - Tier 1
July 2023 saw Kennedy Van der Laan merge its commercial and international trade team with the firm’s EU and competition team, while continuing to be a strong player in matters concerning Dutch franchising law and expanding its work in the e-commerce sector. The retail group is led by the ‘very practical’ Martine de Koning, a leading expert on franchising matters, who also takes on competition issues before the Dutch courts. Jelle Blom, who made partner in June 2023, focuses on franchising and commercial contracts, along with Isabel van Tuyll van Serooskerken, who also joined the firm’s partnership in 2023, combining a civil procedural law practice with matters of franchising, distribution and consumer law.
Leading Individuals
Next Generation Partners
Isabel Van Tuyll Van Serooskerken
Jelle Blom
Other key lawyers
Renske Sinke
Lisa van Vliet
Lisa Lander
Daan van Lier
Noor de Werd
Tosca Bokhove
Testimonials
- ‘A very professional and business-oriented team. They have excellent market knowledge, which shows in the advice they give.’
- ‘Special mention for Martine de Koning, who is an excellent professional to work with: always available, top expertise, very imaginative and creative.’
- ‘Integrated approach of various legal workstreams helps in educating our sales and marketing people on new legislation. They understand our business needs and speak the language. Highly communicative, young and hungry team.’
- ‘Jelle Blom brings stress levels down and fixes issues pragmatically and quietly; he is valuable in strategic cooperation with suppliers and B2B customers. Lisa van Vliet is an excellent sparring partner for marketing campaigns and thinks commercially.’
- ‘Martine de Koning’s expertise is in depth, and she is quick to understand a client’s needs.’
- ‘There has been a strong connection to the client in handling our case. The way the team connects with us was empathic and pragmatic.’
- ‘Very accommodating and quickly grasps issues. Easy to work with.’
- ‘Martine de Koning is very practical, collaborative and razor sharp. Isabel van Tuyll van Serooskerken is smart, creative and collaborative.'
The Legal 500 EMEA 2023 - Industry Focus: Retail - Tier 1
Kennedy Van der Laan is a leader in franchising and distribution matters for a range of clients that include luxury, fashion and sports brands as well as innovative consumer goods manufactures and well-known retail chains. Head of the commercial and international trade practice, and an integral member of the EU competition law team Martine De Koning handles customs, trade and import issues as well as matters concerning digital transformations, online distributions and big data. Senior associate Jelle Blom handles international franchise and distribution and agency cases for global clients. Senior associate Isabel van Tuyll van Serooskerken is a disputes resolution practitioner with knowledge of the retail-related consumer, contract and e-commerce and geo-blocking laws.
Leading Individuals
Rising Stars
Isabel Van Tuyll Van Serooskerken
Jelle Blom
Other key lawyers
Renske Sinke
Lisa van Vliet
Lisa Lander
Daan van Lier
Hidde Kleijn
Noor de Werd
Tosca Bokhove
Testimonials
- ‘The team is very knowledgeable about Dutch law, flexible and agile, and able to adapt quickly to the needs of the client and the case. They are collaborative within and outside the firm and very easy to work with. They are clear writers and are able to explain complex concepts in a digestible way.’
- ‘Martine de Koning is a pleasure to work with and a talented lawyer with a keen eye. She is able to jump into an issue quickly and provide excellent advice that affects the strategy. She is practical and eminently responsive. You can trust her to get the job done.’
- ‘Isabel van Tuyll van Serooskerken is very helpful and is particularly skilled at making good use of evidence.’
- ‘Top notch firm, highly technical and with great service, from beginning till end. Perfect combination of experience and agility. There are excellent and skilled lawyers from junior level to head level. The firm provides accurate, timely advice.’
- ‘The Commercial & International Trade team is top class in this field because they combine excellent knowledge of the EU and Dutch regulatory framework for consumers, competition and products with a lot of market experience. They are leading for example in matters pertaining to digital commerce, product recalls, sustainability, greenwashing, advertising, loyalty schemes and pricing.’
- ‘The team is very flexible, dedicated and efficient. Martine, Isabel & Jelle guarantee in depth but at the same time practical and straightforward advice with fast turnaround times.’
- ‘One of the leading franchise practices in the EU.’
- ‘Martine de Koning is the best in the Netherlands as regards retail – and combining retail with competition law! Jelle Blom excels too, especially in distribution and retail issues.’
The Legal 500 EMEA 2022 - Industry Focus: Retail - Tier 1
Kennedy Van der Laan has a ‘highly-skilled team capable of coordinating multijurisdictional matters for clients’. It has ‘excellent knowledge of the broader EU and Dutch regulatory framework for consumers and competition, in particular the regulatory framework relevant for product compliance, sustainability, advertising and greenwashing in commercial practices’. Practice head Martine de Koning is a leading authority on international franchising, distribution and agency, and her ‘knowledge about competition law is phenomenal’. Also recommended in her team is senior associate Jelle Blom, whose strengths include franchise and agency, commercial contracts, distribution, procurement, sourcing and EU competition law.
Practice head(s): Martine de Koning
Other key lawyers: Nico Jacobs; Jelle Blom
Leading Individuals
Martine de Koning
Rising Stars
Jelle Blom
Testimonials
- ‘Highly skilled team capable of coordinating multijurisdictional matters for clients and through cooperation with other law firms in Europe, providing succinct advice on issues covering large number of jurisdictions.’
- ‘I have worked with Martine de Koning who is an excellent lawyer. She has high-level and demonstrable expertise and she has excellent writing/drafting skills. Martine is personable and easily gains the trust of the people that she works with.’
- ‘This office is really well known in the retail sector. Really a top office. They also have an incredible client base and are very commercial and pragmatic towards their retail clients. It is one of the strongest firms in the Netherlands in retail.’
Who's Who Legal 2023 - Thought Leaders Global Elite - Franchise
Martine de Koning is ranked by WWL as a Global Elite Thought Leader on Franchise.
WWL says: "Martine de Koning enjoys a stellar reputation in the market, where she garners widespread praise as "exceptionally knowledgeable" and "easy to work with" on franchising and distribution matters across a range of sectors, from fashion to sports.”
Who's Who Legal 2022 - Thought Leaders Global Elite - Franchise
Martine de Koning is ranked by WWL as a Global Elite Thought Leader on Franchise.
WWL says: Martine de Koning draws praise as a “knowledgeable and practical lawyer who services household names, especially from a competition law perspective.”
Who's Who Legal 2022 - Thought Leaders Global Elite - Franchise
Martine de Koning is ranked by WWL as a Global Elite Thought Leader on Franchise.
WWL says: Martine de Koning draws praise as a “knowledgeable and practical lawyer who services household names, especially from a competition law perspective.”
Who's Who Legal - Thought Leaders Global Elite 2020 - Franchise
Martine de Koning
WWL says:
"Martine de Koning is a “very active” franchise lawyer with “exceptional legal knowledge”. She has extensive experience of structuring complex matters including joint ventures."
Read the full recommendation at Who' s Who Legal.
