Omnichannel & Geoblocking
In de huidige winkelomgeving is de integratie van online en offline verkoopkanalen noodzakelijk. Dit heet omnichannel of naadloos zakendoen. Wij bieden op maat gemaakte, slim en innovatief advies.Met nieuwe technologieën en steeds verder gedigitaliseerde markten verwachten consumenten de beste koopervaring. Vandaag de dag moeten bedrijven concurrerend zijn op kwaliteit en prijs en dat op vele online en offline verkooppunten.

Wij begrijpen dat een gerichte en geïntegreerde omnichannel-strategie nodig is om hoogwaardige brand messaging, prijsstelling en ervaringen van consumenten op alle platforms en locaties te creëren. Een soepele werking van onderling verbonden verkoopkanalen vraagt om een passende juridische oplossing en een team dat flexibel kan navigeren in veranderende en complexe commerciële en compliance-omgevingen. Wijzigingen in regelgeving perken de bijna eindeloze mogelijkheden van omnichannel in, zoals de Europese geoblocking verordening die is ingegaan op 3 december 2018 en andere vereisten voor compliance.
- Uitgebreide en gedeelde inventarismodellen
- Dynamische prijsstelling, kortingen, promotieacties (kansspelen)
- Delen van gegevens
- Click and collect
- Intelligente omgeving en digitale marketing
- Geoblocking en rerouting
- Internetverkoop en platformbeperkingen
- Online kopen en in de winkel retourneren
- Productconformiteit, etikettering en retourneringen via verkoopkanalen/-gebieden
- Douane-, import- en exportregels
- Aanbestedingen
- Backoffice: Logistiek, transport, inkoop, opslag
- Voorraad in consignatie en commissionair model
- Het invoeren van omnichannel-oplossingen in franchise-netwerken
Wij zijn toonaangevende deskundigen op dit nieuwe en zeer innovatieve gebied. Wij hebben een creatieve en door technologie gedreven achtergrond en combineren zakelijke gewiekstheid met een probleemoplossende mindset. Ons team staat klaar om onmiddellijke begeleiding en advies te geven en indien nodig een gerechtelijke procedure of arbitrage te voeren om tot een snel en effectief resultaat te komen.
Neem contact op met Martine de Koning en Jelle Blom als u onze hulp nodig hebt.
Aanbevelingen
The Legal 500 EMEA 2020 - EU & Competition - Ranked
Kennedy Van der Laan displays deep expertise in the banking and financial sector, regularly advising the three largest Dutch banks. A notable matter highlight involved practice head Annemieke van der Beek and Martijn van Bemmel advising Dutch Payments Association regarding a dawn raid and the following procedure. Martine de Koning is another key member of the team and leads cases on abuse of dominance, vertical restraints and transfer of technology. Clients praise the competition team for its 'high-quality work' and 'professional, knowledgeable and practical lawyers'.
Testimonials
- ‘The competition law team at Kennedy Van der Laan consists of professional, knowledgeable and practical lawyers, who are very effective in obtaining the required results. They are thorough and deliver high-quality work‘.
- ‘I have worked with Martijn on a complex matter of competition law relating to the Dutch lottery system. He has extensive knowledge of competition law and is a really clever and skillful lawyer. Martijn is a great professional, who is positive and efficient at getting deals done. I can highly recommend him to others who require high-quality and practical legal advice‘.
- ‘Annemieke van der Beek. Very nice to work with, a real professional with a sharp insight into the client’s business‘.
Chambers Global 2020 - Franchising - Global Wide
Martine de Koning is ranked global wide within Franchising.
"Martine de Koning is based in Amsterdam and is very active in the European franchise market. Clients say: "She is a very energetic and professional lawyer. She is very pragmatic and at the same time goes deep into legal issues." Other sources describe her as "very sharp, intelligent and very well informed.""
Chambers Europe 2020 - Competition/European Law- Ranked
Assists financial sector clients with competition matters, including obtaining approval for joint ventures. Also represents transport sector clients in cartel damages claims. Acts for retail sector clients on contentious distribution matters. Additionally has clients from the healthcare sector.
Strenghts
Clients underline the firm's knowledge in this area.
Notable practitioners
Annemieke van der Beek particularly assists clients from the banking industry. Her practice includes experience of follow-on cartel litigation, as well as handling complex abuse of dominance proceedings before the ACM.
Martine De Koning enters the rankings on the back of positive assessments from clients, who describe her as "very well connected" and "very strategic." She is particularly active for clients from the retail and fashion industries, advising on vertical restraints, as well as franchise and distribution agreements.
The Legal 500 EMEA 2019 - Industry focus: Retail - Tier 1
The Kennedy Van der Laan practice 'provides creative solutions, combining expertise in different areas such as IP, distribution, data protection and licensing and also stands out at managing complex projects' and it specifically benefits clients with 'significant expertise in the retail industry'. Nike, Converse, VodafoneZiggo and Elecosoft UK are among its client list. Of late the team has handled matters including a complex distribution dispute, franchising, and online retailing issues.
Who’s Who Legal – Thought Leaders Global Elite 2019 - Franchise
Martine de Koning
Martine stands out for her “quick, professional and straightforward advice”. She has an excellent reputation among peers and clients who praise her technical legal knowledge.
The Legal 500 EMEA 2018 - Retail
"Best known for franchising, distribution and commercial contracts, Kennedy Van der Laan’s practice has cross-border capabilities, and is ‘particularly knowledgeable about e-commerce’. Group head Martine de Koning ‘combines great commercial, legal and competition law knowledge’. Ahold Delhaize is a client."
Monique van Diessen, Nike Europe
"We highly recommend Martine de Koning, first and foremost because of her knowledge and creativity in providing solutions and strategic thinking."
Bill Berner, General Counsel Nike EMEA
"Martine de Koning has been Nike’s Account Manager at Kennedy van der Laan since 2000. Over the years, Martine handled strategically important litigation for us such as international commercial disputes and competition law cases before the relevant authorities. She has a clear vision and takes the lead in a smart and assertive manner with an eye to effective communication with all stakeholders involved. Martine offers high service levels and quickly understands the business interests at stake. Martine handled in a pragmatic way many franchise, distribution, agency and procurement cases over the years. She became involved early on in the legal support of the Nike stores project, including localisation and implementation of contracts in the EMEA region. Martine was a key player in the creation of the Alliance for Nike, an innovative concept which allows Nike to work with selected firms in a number of European countries, under the leadership and coordination by Kennedy van der Laan, creating savings and efficiencies and driving convergence."