| Customized Alliance

Customized Alliance is een innovatieve maatwerkoplossing: een internationaal flexibel netwerk van onafhankelijke kantoren. Het biedt multinationals de mogelijkheid om in elk land te werken met kantoren die in expertise het beste aansluiten op de behoeften van de organisatie en tegelijkertijd wereldwijd consistent te zijn in kwaliteit en manier van werken.

Customized Alliance is ontwikkeld om de samenwerking tussen advocaten in verschillende landen te optimaliseren om zo het centraal management effectiever en efficiënter te maken. De manier waarop de samenwerking is opgezet (flat-fee rates, zelfregulerende mechanismen en transparantie voor alle deelnemende kantoren) garandeert de beste resultaten- inhoudelijk en kostentechnisch - voor iedereen.

Customized Alliance – samengevat – biedt multinationals de mogelijkheid om zonder gebonden te zijn aan een single-brand opererend advocatenkantoor, in elk land te kunnen werken met kantoren die de meest geschikte expertise bieden.

“The Alliance for Nike, under leadership of Kennedy Van der Laan, has now been in place in the wider European region for five years and it is a great success. In the first years the Alliance accelerated efficiencies, drove convergence and significantly improved spend predictability and insight. In more recent years, the emphasis was on intensive knowledge and best practices sharing, innovative (digital) communications, effective feedback processes, and central project coordination. The Alliance allows us to retain the firms that are the best fit to Nike’s needs in each jurisdiction, while still benefitting from centralized management by Kennedy Van der Laan. It is a true partnership, and the Alliance continues to thrive and expand both in legal fields and jurisdictions.” — Bill Berner, General Counsel Nike EMEA

"The Alliance for UPS was set up in the beginning of 2018. This customized Alliance offers us the unique opportunity to work with local, well established firms in a cost efficient and uniform manner under centralized management of Kennedy Van der Laan. In the past three years we have already seen an increase in efficiency as well as sharing of knowledge and best practices between the law firms and UPS which supports cost-effectiveness and control of our legal spend. In addition, we have access to an online portal which provides relevant legal updates, templates and financial insights for each jurisdiction and UPS entity in our UPS Alliance. We experience the Alliance as a true partnership between all the firms and UPS" - Raoul Stewardson, Vice President Legal - UPS Europe