Artificial Intelligence

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Artificial Intelligence (AI) is fundamentally changing the way in which businesses operate. AI offers enormous benefits, with applications ranging from automation to improved decision-making and innovation in sectors such as health care, finance, marketing and logistics. However, this technology also comes with complex legal, operational and ethical challenges.

The European Union has taken the lead in the regulation of AI by implementing the “AI Act”, which provides a framework for the safe, transparent and responsible use of AI systems. A great number of other (sectoral) laws also set conditions to the use of AI or apply also to AI, such as the new product liability regime. Businesses that fail to comply with the rules may face large fines, damage to their reputation, and liability issues. It is important to identify and control these risks, especially because AI is often used in processes that are complex and hard to understand. An effective legal policy may help your organization deal with these risks proactively and understand the related responsibilities.

Kennedy Van der Laan offers guidance in complying with these regulations and controlling the risks. Our specialists will be happy to help you with: 

  • Tailored advice: Understanding how AI is used in your organisation and what specific legal risks are involved. 
  • Compliance guidance: Complying with new regulations and safeguarding ethics and transparency. 
  • Data processing risk management: Reducing legal risks surrounding privacy protection, data protection and security. 
  • Contracting: guaranteeing and passing on obligations of/to partners, suppliers and subcontractors. 

Taking legal steps in time will enable you not only to harness the opportunities of AI, but also to meet statutory requirements and social expectations. Please contact us and find out how we can help your organisation approach the future responsibly and compliantly. 

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