Cheese company St. Paul takes over Koninklijke ERU

On 2 April 2024, St. Paul announced its acquisition of Koninklijke ERU, subject to the approval of the Consumers and Markets Authority. The Corporate M&A team of Kennedy Van der Laan (Gaby Heere, Jan Berend Möller, Lukas Suijkerbuijk and Ward Peters) was pleased to assist St. Paul Nederland in this takeover.

St. Paul was founded in 1985 by Dieter and Margo Kuijl, a brother and sister from the “cheese” family. In the 1990s, the company shifted its focus to the B2B market, having noticed a growing demand for processed cheeses. In 2016 they expanded in the Netherlands. St. Paul is known as a reliable and innovative partner in the food industry. Technological innovations have made this manufacturer a big player in the international food industry. Koninklijke ERU is a well-known name in the Netherlands, thanks to their signature brand Goudkuipje cheese spread. Together, St. Paul and Koninklijke ERU will be devoting themselves to a wider assortment of high-quality cheese solutions. The two brands hope to expand their growth and explore new markets together.