Read Tosca Bokhove’s and Martijn van Bemmel’s latest article in General Counsel Netherlands, “What General Counsel Should Know About AI and Competition Law.”
AI is rapidly moving from an innovative technology to a standard tool fully embedded in core business operations. AI systems increasingly influence pricing, demand and supply chains, product assortment, and customer targeting, areas that lie at the heart of competition law. In this contribution, Tosca Bokhove and Martijn van Bemmel highlight the most common competition law concerns and risks that businesses and in-house legal teams should be aware of when deploying AI.