Omnichannel & Geoblocking

Today’s retail environment requires integration of online and offline sales channels. This is omnichannel or seamless business. We provide tailor-made, smart and innovative advice.With new technologies and increasingly digitalised markets consumers expect the best buying experience. Today businesses need to be competitive on quality and price across multiple online and offline selling points.

We understand that a focused and integrated omnichannel strategy is needed to create high-end brand messaging, pricing and consumer experiences across all platforms and locations. A smooth functioning of interconnected sales channels requires a tailored legal solution and a team that is flexible to navigate in changing and complex commercial and compliance environments. Regulatory changes fence off the sheer endless possibilities of omnichannel business, such as the EU geoblocking regulation that has come into effect on 3 December 2018 and other compliance requirements.

• Extended and shared inventory models
• Dynamic pricing, discounts, promotions (games of chance)
• Datasharing
• Click and collect
• Ambient intelligence and digital marketing
• Geoblocking and rerouting
• Internet sales and platform restrictions
• Buy on line and return in store
• Product compliance, labelling and returns across sales channels/territories
• Customs, import and export regulations
• Procurement
• Backoffice: Logistics, transport, sourcing, warehousing
• Consignment stock and commissionaire
• Implementing omnichannel solutions in franchise networks

We are leading experts in this new and highly innovative area. We come from a creative and technology driven background and combine business savviness with a trouble-shooter mindset. Our team is ready and available to provide prompt guidance and advice, and if needed litigate or arbitrate to come to a quick and effective result.

Please get in touch with Martine de Koning and Jelle Blom if you require our assistance.